6 Major Streamers Just Made the Same Move, and It Could Change How We Find TV Shows

Streaming services are in a constant arms race to amass the most desirable content, but libraries alone are not enough to justify the expenses needed to hook viewers. Interactions with content on the platform are necessary for streamers to understand which titles are resonating, as this can inform renewals, cancellations, greenlights, and investments in the future. Advertising has become a major revenue source for streamers, but it has ironically become even more challenging to market programming hosted on the services themselves. Almost every major streaming service has invested in vertical video content to offer clips from their libraries, and this direction could reshape the discovery process going forward.