Movie Theaters Adding More Commercials Before Films Is a Horrible Mistake

Frequent moviegoers are all too familiar with the worsening problem of lengthy preshow runtimes at a theater before the film begins. The trend has become so widespread that AMC now features a disclaimer on their website stating "movies start 25–30 minutes after showtime," something that recently led to some spirited discourse on social media. Partly, this problem stems from the fact that theaters have begun cramming more advertisements in alongside the usual coming attractions. Nowadays, you're not just greeted with a handful of trailers for upcoming films when you sit down in a theater, you're forced to endure a couple of commercials as well.